Wearing "Awa Ai"

Cherish good things forever

<transcy>AWA-i project</transcy>

Make the good things that are close to you better with Awa Ai.

Bring back the good things that are close to you with Awa Ai.

And use it carefully forever.

"SUKUMO" is an indigo dye in Tokushima Prefecture.

The traditional technique "natural lye fermenting" expresses a deeper color of blue.

It is the "AWA-i" project from Tokushima Prefecture that brings together Awa Ai's JAPAN BLUE for good things from around the world and Japan, and revives familiar favorites with Awa Indigo.

This blue is

With you


(From YOUTUBE "Tokushima Channel")


<transcy>Our Store</transcy>

1650 Ashiro, Higashimiyoshi Town, Miyoshi District, Tokushima Prefecture

Yoshinogawa Highway Oasis

Closed on Tuesdays

From 10:00 to 17:00