<transcy>AWA-i</transcy>

Wearing "Awa Ai"

Cherish good things forever

<transcy>AWA-i project</transcy>

Make the good things that are close to you better with Awa Ai.

Bring back the good things that are close to you with Awa Ai.

And use it carefully forever.

"SUKUMO" is an indigo dye in Tokushima Prefecture.

The traditional technique "natural lye fermenting" expresses a deeper color of blue.

It is the "AWA-i" project from Tokushima Prefecture that brings together Awa Ai's JAPAN BLUE for good things from around the world and Japan, and revives familiar favorites with Awa Indigo.

This blue is

With you

live

(From YOUTUBE "Tokushima Channel")